Morinaga & Company, Ltd. is a confectionery company based in Tokyo. Ayumi Hamasaki was one of their major commercial spokespeople between 1998 and 2009.
Morinaga Confection Campaigns
Date
Product
Version
Media
Images
1998 (about September)
Merengue Chocolat
N/A
TV, Print
Promo photo (source: Morinaga.co.jp)
1999 (late Spring or early Summer)
Kongari Chocolat
N/A
TV, Print
CM behind-the-scenes photo (source: Morinaga.co.jp)
September 18, 2000
Petit Mont-blanc
"Mistake" version
TV
CM Screenshot (source: Morinaga.co.jp)
Autumn 2000
Petit Mont-blanc
"Naisho da yo."
Print
Phone card (source: user kotetu at Yahoo! Auctions Japan)
Morinaga Hi-Chew Campaigns
"Can't Settle On the Planning" Series
Date
Version
Media
Image
March 4, 2001
"Speechless" version
TV
March 20, 2001
"Work in progress" version
TV
March 25, 2001
"Party blower" version
TV
May 6, 2001
"Tamahen (ball toy)" version
TV
May 7, 2001
"Still a work in progress" version
TV
Spring 2001
Fruits version
Print
Hi-Chew fruits poster, Spring 2001 (source: eBay)
Spring 2001
Yogurt version
Print
Hi-Chew Yogurt flavor poster, Spring 2001
Other Hi-Chew CMs
Date
Version
Media
Image
July 1, 2001
Henshin team: Grape, Strawberry, Green Apple (15s)
TV
July 16, 2001
Henshin team: Melon, Grape, Strawberry, Green Apple
TV
November 4, 2001
Henshin team: Grape, Strawberry, Green Apple (30s)
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