Morinaga

From Ayu Historical Society

Morinaga & Company, Ltd. is a confectionery company based in Tokyo. Ayumi Hamasaki was one of their major commercial spokespeople between 1998 and 2009.

Morinaga Confection Campaigns[edit | edit source]

Date Product Version Media Images
1998 (about September) Merengue Chocolat N/A TV, Print
Ayu smiling, wearing a black turtleneck sweater, standing against a bright bubblegum-pink background and holding up a box of the product.
Promo photo (source: Morinaga.co.jp)
1999 (late Spring or early Summer) Kongari Chocolat N/A TV, Print
CM behind-the-scenes photo (source: Morinaga.co.jp)
September 18, 2000 Petit Mont-blanc "Mistake" version TV
A close-up of Ayu in the middle of eating the product.
CM Screenshot (source: Morinaga.co.jp)
Autumn 2000 Petit Mont-blanc "Naisho da yo." Print
Phone card (source: user kotetu at Yahoo! Auctions Japan)
September 19, 2001 Petit Mont-blanc & Cheesecake "Full of chestnuts" version TV
Autumn 2001 Petit Mont-blanc & Cheesecake "Tabetai toki ni, choudo oishii." Print
September 10, 2002 Petit Mont-blanc & Petit Chocolat "Ayu rotates" version TV
Autumn 2002 Petit Mont-blanc & Petit Chocolat "Kotoshi mo oishiku dekimashita." Print
Winter 2002 Petit Mont-blanc & Petit Chocolat "Seinaru yoru ni, PUCHI shitai." Print
August 7, 2004 BAKE "Ayu, blissful" version TV, Print
Aprill 14, 2005 BAKE "Spring" version TV, Print

Morinaga Hi-Chew Campaigns[edit | edit source]

"Can't Settle On the Planning" Series[edit | edit source]

Date Version Media Image
March 4, 2001 "Speechless" version TV
March 20, 2001 "Work in progress" version TV
March 25, 2001 "Party blower" version TV
May 6, 2001 "Tamahen (ball toy)" version TV
May 7, 2001 "Still a work in progress" version TV
Spring 2001 Fruits version Print
Hi-Chew fruits poster, Spring 2001 (source: eBay)
Spring 2001 Yogurt version Print
Hi-Chew Yogurt flavor poster, Spring 2001

Other Hi-Chew CMs[edit | edit source]

Date Version Media Image
July 1, 2001 Henshin team: Grape, Strawberry, Green Apple (15s) TV
July 16, 2001 Henshin team: Melon, Grape, Strawberry, Green Apple TV
November 4, 2001 Henshin team: Grape, Strawberry, Green Apple (30s) TV
March 3, 2002 Spaceship TV, Print
Phone card
April 8, 2002 Flight TV
June 30, 2002 Whale + Kucchara Happy Happy Campaign TV, Print
February 18, 2003 Cherry flavor + Kucchara Happy Happy Campaign 2 Print
February 22, 2003 Tsuru Ongaeshi TV, Print
June 30, 2003 Flying Carpet TV, Print
October 7, 2003 Go, Giant! TV, Print
February 29, 2004 Disappeared TV, Print
August 2, 2004 Kucchara in the Sea TV, Print

Weider in Jelly Campaigns[edit | edit source]

Date Version Media Image
April 15, 2006 "Stomach" TV, Print
April 1, 2007 "Door" TV
April 8, 2007 "Woman who loves vitamins" TV, Print
April 1, 2008 "General comments - Morning" TV, Print
April 15, 2008 "Energy inside a Taxi" TV, Print
April 26, 2008 Protein IN "Gym" TV
April 26, 2008 Fiber IN "Yakiniku Restaurant" TV
July 14, 2008 "Summer" TV, Print
October 1, 2008 "Sports" TV, possibly Print
April 1, 2009 "Alien" TV, Print