Morinaga: Difference between revisions

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Morinaga & Company, Ltd. is a confectionery company based in Tokyo. Ayumi Hamasaki was one of their major commercial spokespeople between 1998 and 2009.
'''Morinaga & Company, Ltd.''' is a confectionery company based in Tokyo. Ayumi Hamasaki was one of their major commercial spokespeople between 1998 and 2009.


 
== Morinaga Confection Campaigns ==
Morinaga Confectionery Campaigns
{| class="wikitable"
{| class="wikitable"
|+
!Date
!Date
!Product
!Product
Line 15: Line 13:
|N/A
|N/A
|TV, Print
|TV, Print
|[[File:Merenge.jpg|alt=Ayu smiling, wearing a black turtleneck sweater, standing against a bright bubblegum-pink background and holding up a box of the product.|left|thumb|174x174px|Promo photo (source: Morinaga.co.jp)]]
|-
|1999 (late Spring or early Summer)
|Kongari Chocolat
|N/A
|TV, Print
|[[File:01(kongariCMBTS).jpg|left|thumb|CM behind-the-scenes photo (source: Morinaga.co.jp)]]
|-
|September 18, 2000
|Petit Mont-blanc
|"Mistake" version
|TV
|[[File:MorinagaPMB-1.jpg|alt=A close-up of Ayu in the middle of eating the product.|left|thumb|CM Screenshot (source: Morinaga.co.jp)]]
|-
|Autumn 2000
|Petit Mont-blanc
|"Naisho da yo."
|Print
|[[File:Kotetu8101-img600x393-114713905574.jpg|left|thumb|200x200px|Phone card (source: user kotetu at Yahoo! Auctions Japan)]]
|-
|September 19, 2001
|Petit Mont-blanc & Cheesecake
|"Full of chestnuts" version
|TV
|
|
|-
|-
|Autumn 2001
|Petit Mont-blanc & Cheesecake
|"Tabetai toki ni, choudo oishii."
|Print
|
|
|-
|September 10, 2002
|Petit Mont-blanc & Petit Chocolat
|"Ayu rotates" version
|TV
|
|
|-
|Autumn 2002
|Petit Mont-blanc & Petit Chocolat
|"Kotoshi mo oishiku dekimashita."
|Print
|
|
|-
|Winter 2002
|Petit Mont-blanc & Petit Chocolat
|"Seinaru yoru ni, PUCHI shitai."
|Print
|
|
|-
|August 7, 2004
|BAKE
|"Ayu, blissful" version
|TV, Print
|
|
|-
|-
|Aprill 14, 2005
|BAKE
|"Spring" version
|TV, Print
|
|
|}
== Morinaga Hi-Chew Campaigns ==
=== "Can't Settle On the Planning" Series ===
{| class="wikitable"
!Date
!Version
!Media
!Image
|-
|March 4, 2001
|"Speechless" version
|TV
|
|-
|March 20, 2001
|"Work in progress" version
|TV
|
|
|-
|March 25, 2001
|"Party blower" version
|TV
|
|
|-
|May 6, 2001
|"Tamahen (ball toy)" version
|TV
|
|
|-
|May 7, 2001
|"Still a work in progress" version
|TV
|
|
|-
|Spring 2001
|Fruits version
|Print
|[[File:31 1.jpg|left|thumb|200x200px|Hi-Chew fruits poster, Spring 2001 (source: eBay)]]
|-
|Spring 2001
|Yogurt version
|Print
|[[File:04 poster.jpg|left|thumb|279x279px|Hi-Chew Yogurt flavor poster, Spring 2001]]
|}
|}


=== Other Hi-Chew CMs ===
{| class="wikitable"
!Date
!Version
!Media
!Image
|-
|July 1, 2001
|Henshin team: Grape, Strawberry, Green Apple (15s)
|TV
|
|-
|July 16, 2001
|Henshin team: Melon, Grape, Strawberry, Green Apple
|TV
|
|-
|November 4, 2001
|Henshin team: Grape, Strawberry, Green Apple (30s)
|TV
|
|-
|March 3, 2002
|Spaceship
|TV, Print
|[[File:Detchi yookan-img600x414-1156839190img790-crop.jpg|left|thumb|200x200px|Phone card]]
|-
|April 8, 2002
|Flight
|TV
|[[File:Cm plane wm.jpg|left|thumb]]
|-
|June 30, 2002
|Whale + Kucchara Happy Happy Campaign
|TV, Print
|
|-
|February 18, 2003
|Cherry flavor + Kucchara Happy Happy Campaign 2
|Print
|
|-
|February 22, 2003
|Tsuru Ongaeshi
|TV, Print
|
|-
|June 30, 2003
|Flying Carpet
|TV, Print
|
|-
|October 7, 2003
|Go, Giant!
|TV, Print
|
|-
|February 29, 2004
|Disappeared
|TV, Print
|
|-
|August 2, 2004
|Kucchara in the Sea
|TV, Print
|
|}


 
== Weider in Jelly Campaigns ==
Weider in Jelly Campaigns
{| class="wikitable"
!Date
!Version
!Media
!Image
|-
|April 15, 2006
|"Stomach"
|TV, Print
|[[File:0414go06.jpg|left|thumb]]
|-
|April 1, 2007
|"Door"
|TV
|
|-
|April 8, 2007
|"Woman who loves vitamins"
|TV, Print
|[[File:Poster.jpg|left|thumb|200x200px]]
|-
|April 1, 2008
|"General comments - Morning"
|TV, Print
|
|-
|April 15, 2008
|"Energy inside a Taxi"
|TV, Print
|
|-
|April 26, 2008
|Protein IN "Gym"
|TV
|
|-
|April 26, 2008
|Fiber IN "Yakiniku Restaurant"
|TV
|
|-
|July 14, 2008
|"Summer"
|TV, Print
|
|-
|October 1, 2008
|"Sports"
|TV, possibly Print
|
|-
|April 1, 2009
|"Alien"
|TV, Print
|
|}

Latest revision as of 13:33, 6 May 2024

Morinaga & Company, Ltd. is a confectionery company based in Tokyo. Ayumi Hamasaki was one of their major commercial spokespeople between 1998 and 2009.

Morinaga Confection Campaigns[edit | edit source]

Date Product Version Media Images
1998 (about September) Merengue Chocolat N/A TV, Print
Ayu smiling, wearing a black turtleneck sweater, standing against a bright bubblegum-pink background and holding up a box of the product.
Promo photo (source: Morinaga.co.jp)
1999 (late Spring or early Summer) Kongari Chocolat N/A TV, Print
CM behind-the-scenes photo (source: Morinaga.co.jp)
September 18, 2000 Petit Mont-blanc "Mistake" version TV
A close-up of Ayu in the middle of eating the product.
CM Screenshot (source: Morinaga.co.jp)
Autumn 2000 Petit Mont-blanc "Naisho da yo." Print
Phone card (source: user kotetu at Yahoo! Auctions Japan)
September 19, 2001 Petit Mont-blanc & Cheesecake "Full of chestnuts" version TV
Autumn 2001 Petit Mont-blanc & Cheesecake "Tabetai toki ni, choudo oishii." Print
September 10, 2002 Petit Mont-blanc & Petit Chocolat "Ayu rotates" version TV
Autumn 2002 Petit Mont-blanc & Petit Chocolat "Kotoshi mo oishiku dekimashita." Print
Winter 2002 Petit Mont-blanc & Petit Chocolat "Seinaru yoru ni, PUCHI shitai." Print
August 7, 2004 BAKE "Ayu, blissful" version TV, Print
Aprill 14, 2005 BAKE "Spring" version TV, Print

Morinaga Hi-Chew Campaigns[edit | edit source]

"Can't Settle On the Planning" Series[edit | edit source]

Date Version Media Image
March 4, 2001 "Speechless" version TV
March 20, 2001 "Work in progress" version TV
March 25, 2001 "Party blower" version TV
May 6, 2001 "Tamahen (ball toy)" version TV
May 7, 2001 "Still a work in progress" version TV
Spring 2001 Fruits version Print
Hi-Chew fruits poster, Spring 2001 (source: eBay)
Spring 2001 Yogurt version Print
Hi-Chew Yogurt flavor poster, Spring 2001

Other Hi-Chew CMs[edit | edit source]

Date Version Media Image
July 1, 2001 Henshin team: Grape, Strawberry, Green Apple (15s) TV
July 16, 2001 Henshin team: Melon, Grape, Strawberry, Green Apple TV
November 4, 2001 Henshin team: Grape, Strawberry, Green Apple (30s) TV
March 3, 2002 Spaceship TV, Print
Phone card
April 8, 2002 Flight TV
June 30, 2002 Whale + Kucchara Happy Happy Campaign TV, Print
February 18, 2003 Cherry flavor + Kucchara Happy Happy Campaign 2 Print
February 22, 2003 Tsuru Ongaeshi TV, Print
June 30, 2003 Flying Carpet TV, Print
October 7, 2003 Go, Giant! TV, Print
February 29, 2004 Disappeared TV, Print
August 2, 2004 Kucchara in the Sea TV, Print

Weider in Jelly Campaigns[edit | edit source]

Date Version Media Image
April 15, 2006 "Stomach" TV, Print
April 1, 2007 "Door" TV
April 8, 2007 "Woman who loves vitamins" TV, Print
April 1, 2008 "General comments - Morning" TV, Print
April 15, 2008 "Energy inside a Taxi" TV, Print
April 26, 2008 Protein IN "Gym" TV
April 26, 2008 Fiber IN "Yakiniku Restaurant" TV
July 14, 2008 "Summer" TV, Print
October 1, 2008 "Sports" TV, possibly Print
April 1, 2009 "Alien" TV, Print
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