Commercials and Collaborations

From Ayu Historical Society
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Ads & Campaigns By Company[edit | edit source]

  • 7-Eleven
  • Aquascutum
  • AUBE
  • Camellia Diamond
  • Calme D'or
  • Clash of Queens
  • Disney
  • Es-Cup
  • Fifth Season
  • Fukuoka City Bank
  • Gem Castle Yukizaki
  • H.I.S.
  • Honda
  • JT Momo no Tennensui
  • Kirin
  • KOSE
  • La Perla
  • LANDS of Eden
  • LYCOS
  • Maruwe Tsuyu
  • McDonald's
  • Mister Donut
  • Morinaga
  • Panasonic
  • Pentel
  • Rimmel
  • SNK
  • Softbank
  • Suntory
  • Takano Yuri Beauty Clinic
  • Tower Records
  • Tu-Ka
  • Wacoal
  • Zespri

Collaborations by Company[edit | edit source]

  • Aoyagi Souhonke
  • Aquascutum
  • ASH & DIAMONDS
  • Cote D'Azur Karaoke
  • DEFEND PARIS
  • Es-Cup
  • GemCEREY
  • Igloo Ice
  • ISM
  • MIRROR9
  • Orico Card
  • Peach John
  • RHYTHM Skin Care
  • SEIKO
  • Sweet Days
  • Tu-Ka
  • UC Card
  • WORLD wide FAMOUS

Theme Songs, Chronological[edit | edit source]

This list includes TV dramas, anime, films, and games that use Ayu's songs as theme songs, promotional songs, or insert songs.

To avoid the list being overly cluttered & redundant, this list doesn't include songs used as music & talk show opening themes (for example, ASAYAN or CDTV) unless that's their only collaboration or theme song usage.

  • Thousand Arms [OP "Depend on you"; ED "Two of us"]
  • SEMI-DOUBLE [OP "LOVE~since1999~"'; Insert song "LOVE~Destiny~"]
  • Tenkiyouhou no Koibito [OP "SEASONS"; Insert songs "TO BE", "ever free"]
  • Mukashi no Otoko [OP "Endless sorrow"]
  • Inuyasha [ED "Dearest"]
  • Inuyasha: Affections Across Time ["no more words"]
  • THE BASEBALL 2002 [Image song "independent"]
  • My Little Chef ["Voyage"]
  • Kougen e Irasshai ["forgiveness"]
  • SHINOBI -Heart Under Blade- ["HEAVEN"]
  • Shin Onimusha: Dawn of Dreams [OP "Startin'"/ED "rainy day"]
  • Confession of Pain ["Secret"]
  • Kaidan ["fated"]
  • Dragonball: Evolution ["Rule"]
  • Dandy Daddy? ["Sunrise ~LOVE is ALL~"]
  • Tinkerbell and the Lost Treasure ["You were..."]
  • Sokyu no Subaru ["BALLAD"]
  • TBS News Special [ED: "Last Links"]
  • Sukkiri!! ["Love song"]
  • Tales of Xillia ["progress"]
  • Sukkiri! ["beloved"]
  • Saigo Kara Nibanme no Koi ["how beautiful you are"]
  • Helter Skelter ["evolution"]
  • Tales of Xillia 2 ["Song 4 u"]
  • Kijo ["Ivy"]
  • 18th Tokyo Girls Collection 2014 Spring/Summer ["Feel the Love"]
  • BUDDHA II ["Pray"]
  • Zoku - Saigo Kara Nibanme no Koi ["Hello new me"]
  • Buzz Rhythm ["Last minute"]
  • Bijo to Danshi ["Step by step"]
  • Clash of Queens ["We are the QUEENS"]
  • Battle of Balls ["MY ALL (Chinese version)"]
  • M ~aisubeki hito ga ite~ ["M"]
  • NHK Minna no uta ["BYE-BYE"]
  • Banpaku no Taiyou ["jidai"]

Commercials and Collaborations by Year[edit | edit source]

1980s - early 1990s (Date Unknown)[edit | edit source]

  • Fukuoka City Bank
  • Maruwetsuyu

1993[edit | edit source]

  • SNK Art of Fighting 2

Mid-1990s (Date Unknown)[edit | edit source]

  • Kasutadon
  • Nagoya Tax Accountants Association
  • Japan Finance Corporation for Environmental Sanitation

1994[edit | edit source]

  • Kirin Lemon Select ("Hanami" version)
  • Kirin Lemon Select ("Beach" version)
  • Kirin Lemon Select ("Fireworks" version)

1995[edit | edit source]

  • Pentel Color Fude New Year's 1995

1996[edit | edit source]

  • Pentel Color Fude New Year's 1996

1998[edit | edit source]

  • AUBE Rouge Philia ["Trust"]
  • Ciba Vision Focus Dailies ["YOU"]
  • Morinaga Merengue Chocolat ["For My Dear..."]

1999[edit | edit source]

  • 7-Eleven Valentine ["WHATEVER 'version M'"]
  • JT Momo no Tennensui ("Arrival" version) ["TO BE"]
  • JT Momo no Tennensui ("Message Board" version) ["Trauma"]
  • Honda Giorno Crea ["too late"]
  • Honda Giorno Crea DX ["too late"]
  • AUBE Crush Pearl (Summer) ["Boys & Girls"]
  • JT Momo no Tennensui ("Campaign" version) ["monochrome"]
  • Morinaga Kongari Chocolat ["End roll 'HAL's Mix'"]
  • AUBE Crush Pearl (Autumn)["And then"]
  • AUBE Holy Crystal ("Christmas" version)["appears"]
  • JT Momo no Tennensui ("Show Window" version) ["immature 'JT Original CM version'"]

2000[edit | edit source]

  • LYCOS Site Renewal ("Sagase, LYCOS" version) ["Fly high"]
  • LYCOS ("Fly high" version) ["Fly high 'HAL's Mix 2000'"]
  • Tu-Ka March 2000 Print Campaign
  • Tu-Ka EZ Web ("Cyber Doll" version) ["Far away"]
  • Honda Giorno Crea DX ("Digi-Ayu" version) ["too late 'Soul Solution remix'"]
  • Tu-Ka EZ Web ("Expansion" and "No Voice" versions) ["Far away"]
  • Tu-Ka April 2000 Print Campaign
  • KOSE VISEE Ayu Gloss ("Lip Visualizer" version) ["vogue"]
  • Tu-Ka May 2000 Print Campaign
  • Tu-Ka June 2000 Print Campaign
  • Tu-Ka July 2000 Print Campaign
  • Tu-Ka EZ Web ("watashi wo te ni ireru" version) ["Far away 'HAL's Mix 2000'"]
  • KOSE VISEE Henkou Metallic ("Henkou" version) ["SEASONS 'D-Z BLUE SUNBEAM MIX'"]
  • Tu-Ka August 2000 Print Campaign
  • Tu-Ka EZ Web Color ("KIREI na iro" version) ["Far away 'HAL's Mix 2000'"]
  • Tu-Ka September 2000 Print Campaign
  • Takano Yuri Beauty Clinic Mud Pack ("Next Scandal: Who Ayu?" series) ["Duty"]
  • Tu-Ka EZ Web Color ("Afureru Iro" version) ["End of the World"]
  • Morinaga Petit Mont-blanc ("Misunderstanding" version)
  • Tu-Ka October 2000 Print Campaign
  • Tu-Ka My Time ("Broadcast room" version)
  • Tu-Ka November 2000 Print Campaign
  • Tu-Ka - A MODEL
  • Takano Yuri Beauty Clnic X'mas Kiss

2001[edit | edit source]

  • Tu-Ka January 2001 Print Campaign
  • KOSE VISEE Dynamite Curl ("Mitsubachi" version) ["evolution"]
  • Takano Yuri Beauty Clinic Pink Pink festival
  • Tu-Ka February and March 2001 Print Campaigns
  • Kirin Supli ("Arrival" and "New Step" versions) ["NEVER EVER"]
  • Tu-Ka Boikore ("Press conference" version)
  • Morinaga Hi-Chew ("Project is Undecided" Series)
  • Tu-Ka April 2001 Print Campaign
  • Takano Yuri Beauty Clinic Fresher's Esthe
  • KOSE VISEE Kirari Natsu Ayu ("Mermaid" version) ["vogue 'Kirari Natsu Ayu Mix'"]
  • Tu-Ka May 2001 Print Campaign
  • Tu-Ka funstyle ("funstyle (club sound)" version) ("M 'funstyle mix'")
  • Tu-Ka June 2001 Print Campaign
  • Takano Yuri Beauty Clinic La Stone Therapy ("Stars" version) ["still alone"]
  • UC Card - ayumi hamasaki DOME TOUR 2001 Memorial UC Card
  • Tu-Ka July 2001 Print Campaign
  • Kirin Supli ("Drinking Supplements" version) ["UNITE!"]
  • Morinaga Hi-Chew ("Henshin" version)
  • Tu-Ka August 2001 Print Campaign
  • KOSE VISEE Shimmer Face ("Skydive" version) ["Naturally"]
  • Morinaga Petit Mont-blanc ("Chestnuts Everywhere" version)
  • Walt Disney's Snow White Home Video release ["Someday My Prince Will Come"]
  • Tu-Ka October and November 2001 Print Campaign
  • Tu-Ka TS11 ("Recording studio" version) ["Dearest"]
  • Tu-Ka December 2001 through March 2002 Print Campaigns
  • Panasonic Lumix DMC-F7
  • Panasonic Dockin' Style MD MJ50 ["Daybreak"]
  • Panasonic D-Snap AV10 ["Daybreak"]
  • Shibuya 109 Christmas 2001

2002[edit | edit source]

  • Panasonic Winter Olympics 2002 Campaigns
  • KOSE VISEE Super Volume ("Akuma" version) ["I am..."]
  • Mister Donut ("Mister and Miss Donut" Series)
  • Morinaga Hi-Chew ("Spaceship" version)
  • Panasonic Lumix DMC-F1 ["Daybreak 'HAL's Mix 2002"]
  • SEIKO Beat Club J Ayumi Hamasaki alarm clock
  • Tu-Ka April and May 2002 Print Campaigns
  • Morinaga Hi-Chew ("Airplane" version)
  • KOSE VISEE Dolly Make ("Dolly Make" version) ["Naturally 'dolly remix'"]
  • Panasonic 57MD ["Free & Easy"]
  • Tu-Ka June 2002 Print Campaign
  • KOSE VISEE Sexy Glossy ("Hikaru no Shower" version) ["July 1st"]
  • Morinaga Hi-Chew ("Whale" version)
  • Tu-Ka July and August 2002 Print Campaign
  • Tu-Ka Polyphonic Ringtones ("ongaku ga atta, yokatta" version) ["HANABI"]
  • Tu-Ka September and October 2002 Print Campaign
  • Suntory BOSS ("Construction Site" version)
  • Morinaga Petit Mont-blanc ("Ayu Rotates" version)
  • Mister Donut Ayu Combo ("In Memoriam" version)
  • Tu-ka November and December 2002 Print Campaign
  • Panasonic Dockin' Style MD MJ55 ["everywhere nowhere"]
  • Panasonic Lumix DMC-F1-FZ1 ["Heartplace"]
  • Suntory BOSS ("Santa" version)
  • Panasonic D-Snap AV30 ["Real me"]
  • Fifth Season ["Real me"]
  • Fifth Season ["Fly high"]
  • Suntory BOSS ("Boxing" version)

2003[edit | edit source]

  • Tu-Ka January 2003 Print Campaign
  • KOSE VISEE Good Curl Mascara EX Super Long ("Invincible" version) ["WE WISH"]
  • Tu-Ka February 2003 Print Campaign
  • Morinaga Hi-Chew ("Tsuruno Ongaeshi" version)
  • Suntory BOSS ("Wedding" version)
  • Panasonic Lumix DMC-FZ1 ["RAINBOW"]
  • Panasonic 77MD ["everlasting dream (remix)"]
  • Morinaga Hi-Chew ("Flying Carpet" and "Go! Giant" versions)
  • KOSE VISEE Sheer Gloss ("Mode Up AYU" version) ["ourselves"]
  • Suntory BOSS ("Western" version)
  • Suntory BOSS ("Duel" version)
  • Panasonic D-Snap AS10 ["ANGEL'S SONG"]
  • Panasonic Dockin' Style MD MJ57 ["No way to say"]
  • Shibuya 109 Xmas Hero 109

2004[edit | edit source]

  • Panasonic Lumix DMC-FX5-FX1 ["Because of you"]
  • KOSE VISEE Dramatic Shape ("Kiss" version) ["Moments"]
  • Panasonic Summer Olympics 2004 Campaigns
  • Morinaga Hi-Chew ("Kiechau" version)
  • Panasonic 700MD ["GAME"]
  • Bunkamura The Museum New York Guggenheim Exhibition ["INSPIRE"]
  • Morinaga Hi-Chew ("Umi de Kucchara" versions)
  • Panasonic Lumix DMC-FX7 ["CAROLS"]
  • Panasonic Dockin' Style MD MJ59 ["walking proud"]
  • Panasonic D-Snap AS30 ["my name's WOMEN"]
  • Suntory Friexenet ["White Christmas"]

2005[edit | edit source]

  • Panasonic D-Snap Audio 710SD ["STEP you"]
  • Panasonic Lumix DMC-FX8 ["alterna"]
  • Camellia Diamond ["fairyland"]
  • Panasonic Lumix DMC-FX9 ["Will"]
  • ASH & DIAMONDS Limited Phone Strap
  • Panasonic D-dock and D-Snap Audio ["Bold & Delicious"]
  • Shibuya 109 Xmas Dear 109

2006[edit | edit source]

  • Panasonic Lumix DMC-FX01 ["Ladies Night ~another night~"]
  • Weider in Jelly ("Stomach" version)
  • Panasonic D-Snap SD730v ["Beautiful Fighters"]
  • Panasonic Lumix DMC-FX07 ["JEWEL"]
  • Panasonic D-Snap SD800n and D-dock SX850 ["1 LOVE"]
  • ASH & DIAMONDS Wallet

2007[edit | edit source]

  • Panasonic Lumix DMC-FX30 ["part of Me"]
  • Weider in Jelly ("Door" version)
  • Weider in Jelly Multivitamin In ("Girl who loves vitamins" version)
  • ayumi hamasaki x Hello Kitty x ASH & DIAMONDS Phone Straps
  • Panasonic ayumi hamasaki x Hello Kitty x LUMIX DMC-FX30-W
  • Panasonic Lumix DMC-FX33 ["talkin' 2 myself"]
  • Tower Records Winter Sale

2008[edit | edit source]

  • Panasonic Lumix DMC-FX35 ["Mirrorcle World"]
  • Weider in Jelly ("Morning" version)
  • Weider in Jelly Office Lady campaigns (Energy In, Protein In, and Fiber In)
  • Weider in Jelly ("Summer" version)
  • Wacoal 2008 Fall/Winter Campaign
  • Panasonic Lumix DMC-FX37 ["GREEN"]
  • Weider in Jelly ("Sports" version)
  • Honda Zest Spark ("Spark" version) ["Sparkle"]

2009[edit | edit source]

  • Wacoal 2009 Spring & Summer
  • Panasonic Lumix DMC-FX40 ["NEXT LEVEL"]
  • Rimmel London July 2009 (Sparkling Gradation Eyes)
  • Panasonic Lumix DMC-FX60-ZX1 ["Sunset ~LOVE is ALL~"]

2010[edit | edit source]

  • Honda Zest Spark ("Spark" version) ["Microphone"]
  • Panasonic Lumix DMC-FX66-ZX3 ["Don't look back"]
  • Rimmel London March 2003 (Forever Shape)
  • Weider in Jelly ("Alien" versions)
  • Rimmel London May 2010 (Nude Plump Lip Lacquer)
  • Honda Zest Spark ("meCHIKARA" version) ["MOON"]
  • Rimmel London August 2010 (Melty Glam Eyes)
  • H.I.S. Qualita ["crossroad"]
  • Sweet magazine ["Sweet Season"]
  • Rimmel London October 2010 (Great Curl Volume Mascara)
  • Softbank ("Ayu Washing Away" version)
  • PEACH JOHN Spring 2011 ("ayumi hamasaki with PEACH JOHN")

2011[edit | edit source]

  • Rimmel London February 2011 (Sweet Temptation)
  • Aquascutum 160th Anniversary campaign
  • ES-Cup "To All Kinds of People" and "Guitto Sizzle" versions
  • Sweet Days Color Contact Lens
  • Rimmel London September 2011 (Chocolat Sweet Eyes)
  • Aquascutum x ayumi hamasaki Collaboration
  • Rimmel London October 2011 (Peach Blush)
  • Sweet Days A Eyelash
  • LANDS OF Eden "Adam & Eve" campaign, with JUNO
  • Sweet Days Royal Color Contact Lens

2012[edit | edit source]

  • Rimmel London February 2012 (Butterfly Dream Eyes)
  • PEACH JOHN Work Bra ["Party Queen"]
  • LANDS OF Eden Spring/Summer 2012 campaign
  • Rimmel London April 2012 (Soft Creamy Essence Rouge)
  • LANDS OF Eden Kansai Store Opening campaign
  • Sweet Days 1 Day Color Contact Lens
  • Nissen Autumn catalog ["You & Me"]
  • Rimmel London September 2012 (Latte Eyes)
  • Everlife Sports ("Kojun sports" campaign) ["Wake me up"]
  • Orico Card x ayumi hamasaki 2012 (Countdown Live 2012-2013 campaign)

2013[edit | edit source]

  • Rimmel London February 2013 (New Colour)
  • Rimmel London March 2013 (Great Curl Volume Long Mascara)
  • GemCEREY Promessa
  • GemCEREY ayumi hamasaki 15th Anniversary necklace
  • ISM Salon Quality Hair Care - ayumi hamasaki 15th Anniversary Edition (Fresh Rose)
  • Cote D'Azur Karaoke "A Room"
  • ISM Salon Quality Hair Care - ayumi hamasaki 15th Anniversary Edition (Sugar Coconut)

2014[edit | edit source]

  • Orico Card x ayumi hamasaki (Premium Showcase ~Feel the Love~ tour campaign)

2015[edit | edit source]

  • SAMANTHA THAVASA Anniversary Campaign ["The Show Must Go On"]
  • Orico Card x ayumi hamasaki (Countdown Live 2015-2016 campaign)
  • La Perla 2015-2016 campaign

2016[edit | edit source]

  • Calme D'or Summer 2016
  • World wide FAMOUS Summer/Autumn 2016 ayumi hamasaki hat
  • Tokyo Interior Furniture Co. ["TODAY"]
  • Huis Ten Bosch Adult Journey Autumn Edition ["TODAY"]
  • Clash of QUEENS

2017[edit | edit source]

  • ISM Salon Quality Hair Care (Melia)

2018[edit | edit source]

  • DEFEND PARIS x ayumi hamasaki Tokyo Pride collaboration

2021[edit | edit source]

  • MIRROR9 "A JACK" collaboration

2023[edit | edit source]

  • RHYTHM Skin Care R-FACE BFT Pack
  • ayumi hamasaki 25th Anniversary SHIBUYA 109 Campaign
  • Orico Card x ayumi hamasaki 25th Anniversary Mastercard
  • McDonald's Heisei Burger ["Boys & Girls"]
  • Gem Castle Yukizaki ayumi hamasaki 25th Anniversary Live Tour support
  • Gem Castle Yukizaki ("A momentary dream, an eternal shine" version) ["Dearest"]

2024[edit | edit source]

  • ayu x WORLD wide FAMOUS Special Collaboration T-Shirt
  • ayu x Sailor Moon
  • KEITA MARUYAMA x ayumi hamasaki T-Shirts
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