Commercials and Collaborations
Ads & Campaigns By Company
- 7-Eleven
- Aquascutum
- AUBE
- Camellia Diamond
- Calme D'or
- Clash of Queens
- Disney
- Es-Cup
- Fifth Season
- Fukuoka City Bank
- Gem Castle Yukizaki
- H.I.S.
- Honda
- JT Momo no Tennensui
- Kirin
- KOSE
- La Perla
- LANDS of Eden
- LYCOS
- Maruwe Tsuyu
- McDonald's
- Mister Donut
- Morinaga
- Panasonic
- Pentel
- Rimmel
- SNK
- Softbank
- Suntory
- Takano Yuri Beauty Clinic
- Tower Records
- Tu-Ka
- Wacoal
- Zespri
Collaborations by Company
- Aoyagi Souhonke
- Aquascutum
- ASH & DIAMONDS
- Cote D'Azur Karaoke
- DEFEND PARIS
- Es-Cup
- GemCEREY
- Igloo Ice
- ISM
- Orico Card
- Peach John
- RHYTHM Skin Care
- SEIKO
- Sweet Days
- Tu-Ka
- UC Card
- WORLD wide FAMOUS
Theme Songs, Chronological
This list includes TV dramas, anime, films, and games that use Ayu's songs as theme songs, promotional songs, or insert songs.
To avoid the list being overly cluttered & redundant, this list doesn't include songs used as music & talk show opening themes (for example, ASAYAN or CDTV) unless that's their only collaboration or theme song usage.
- Thousand Arms [OP "Depend on you"; ED "Two of us"]
- SEMI-DOUBLE [OP "LOVE~since1999~"'; Insert song "LOVE~Destiny~"]
- Tenkiyouhou no Koibito [OP "SEASONS"; Insert songs "TO BE", "ever free"]
- Mukashi no Otoko [OP "Endless sorrow"]
- Inuyasha [ED "Dearest"]
- Inuyasha: Affections Across Time ["no more words"]
- THE BASEBALL 2002 [Image song "independent"]
- My Little Chef ["Voyage"]
- Kougen e Irasshai ["forgiveness"]
- SHINOBI -Heart Under Blade- ["HEAVEN"]
- Shin Onimusha: Dawn of Dreams [OP "Startin'"/ED "rainy day"]
- Confession of Pain ["Secret"]
- Kaidan ["fated"]
- Dragonball: Evolution ["Rule"]
- Dandy Daddy? ["Sunrise ~LOVE is ALL~"]
- Tinkerbell and the Lost Treasure ["You were..."]
- Sokyu no Subaru ["BALLAD"]
- TBS News Special [ED: "Last Links"]
- Sukkiri!! ["Love song"]
- Tales of Xillia ["progress"]
- Sukkiri! ["beloved"]
- Saigo Kara Nibanme no Koi ["how beautiful you are"]
- Helter Skelter ["evolution"]
- Tales of Xillia 2 ["Song 4 u"]
- Kijo ["Ivy"]
- 18th Tokyo Girls Collection 2014 Spring/Summer ["Feel the Love"]
- BUDDHA II ["Pray"]
- Zoku - Saigo Kara Nibanme no Koi ["Hello new me"]
- Buzz Rhythm ["Last minute"]
- Bijo to Danshi ["Step by step"]
- Clash of Queens ["We are the QUEENS"]
- Battle of Balls ["MY ALL (Chinese version)"]
- M ~aisubeki hito ga ite~ ["M"]
- NHK Minna no uta ["BYE-BYE"]
- Banpaku no Taiyou ["jidai"]
Commercials and Collaborations by Year
1980s - early 1990s (Date Unknown)
- Fukuoka City Bank
- Maruwetsuyu
1993
- SNK Art of Fighting 2
Mid-1990s (Date Unknown)
- Kasutadon
- Nagoya Tax Accountants Association
- Japan Finance Corporation for Environmental Sanitation
1994
- Kirin Lemon Select ("Hanami" version)
- Kirin Lemon Select ("Beach" version)
- Kirin Lemon Select ("Fireworks" version)
1995
- Pentel Color Fude New Year's 1995
1996
- Pentel Color Fude New Year's 1996
1998
- AUBE Rouge Philia ["Trust"]
- Ciba Vision Focus Dailies ["YOU"]
- Morinaga Merengue Chocolat ["For My Dear..."]
1999
- 7-Eleven Valentine ["WHATEVER 'version M'"]
- JT Momo no Tennensui ("Arrival" version) ["TO BE"]
- JT Momo no Tennensui ("Message Board" version) ["Trauma"]
- Honda Giorno Crea ["too late"]
- Honda Giorno Crea DX ["too late"]
- AUBE Crush Pearl (Summer) ["Boys & Girls"]
- JT Momo no Tennensui ("Campaign" version) ["monochrome"]
- Morinaga Kongari Chocolat ["End roll 'HAL's Mix'"]
- AUBE Crush Pearl (Autumn)["And then"]
- AUBE Holy Crystal ("Christmas" version)["appears"]
- JT Momo no Tennensui ("Show Window" version) ["immature 'JT Original CM version'"]
2000
- LYCOS Site Renewal ("Sagase, LYCOS" version) ["Fly high"]
- LYCOS ("Fly high" version) ["Fly high 'HAL's Mix 2000'"]
- Tu-Ka March 2000 Print Campaign
- Tu-Ka EZ Web ("Cyber Doll" version) ["Far away"]
- Honda Giorno Crea DX ("Digi-Ayu" version) ["too late 'Soul Solution remix'"]
- Tu-Ka EZ Web ("Expansion" and "No Voice" versions) ["Far away"]
- Tu-Ka April 2000 Print Campaign
- KOSE VISEE Ayu Gloss ("Lip Visualizer" version) ["vogue"]
- Tu-Ka May 2000 Print Campaign
- Tu-Ka June 2000 Print Campaign
- Tu-Ka July 2000 Print Campaign
- Tu-Ka EZ Web ("watashi wo te ni ireru" version) ["Far away 'HAL's Mix 2000'"]
- KOSE VISEE Henkou Metallic ("Henkou" version) ["SEASONS 'D-Z BLUE SUNBEAM MIX'"]
- Tu-Ka August 2000 Print Campaign
- Tu-Ka EZ Web Color ("KIREI na iro" version) ["Far away 'HAL's Mix 2000'"]
- Tu-Ka September 2000 Print Campaign
- Takano Yuri Beauty Clinic Mud Pack ("Next Scandal: Who Ayu?" series) ["Duty"]
- Tu-Ka EZ Web Color ("Afureru Iro" version) ["End of the World"]
- Morinaga Petit Mont-blanc ("Misunderstanding" version)
- Tu-Ka October 2000 Print Campaign
- Tu-Ka My Time ("Broadcast room" version)
- Tu-Ka November 2000 Print Campaign
- Tu-Ka - A MODEL
- Takano Yuri Beauty Clnic X'mas Kiss
2001
- Tu-Ka January 2001 Print Campaign
- KOSE VISEE Dynamite Curl ("Mitsubachi" version) ["evolution"]
- Takano Yuri Beauty Clinic Pink Pink festival
- Tu-Ka February and March 2001 Print Campaigns
- Kirin Supli ("Arrival" and "New Step" versions) ["NEVER EVER"]
- Tu-Ka Boikore ("Press conference" version)
- Morinaga Hi-Chew ("Project is Undecided" Series)
- Tu-Ka April 2001 Print Campaign
- Takano Yuri Beauty Clinic Fresher's Esthe
- KOSE VISEE Kirari Natsu Ayu ("Mermaid" version) ["vogue 'Kirari Natsu Ayu Mix'"]
- Tu-Ka May 2001 Print Campaign
- Tu-Ka funstyle ("funstyle (club sound)" version) ("M 'funstyle mix'")
- Tu-Ka June 2001 Print Campaign
- Takano Yuri Beauty Clinic La Stone Therapy ("Stars" version) ["still alone"]
- UC Card - ayumi hamasaki DOME TOUR 2001 Memorial UC Card
- Tu-Ka July 2001 Print Campaign
- Kirin Supli ("Drinking Supplements" version) ["UNITE!"]
- Morinaga Hi-Chew ("Henshin" version)
- Tu-Ka August 2001 Print Campaign
- KOSE VISEE Shimmer Face ("Skydive" version) ["Naturally"]
- Morinaga Petit Mont-blanc ("Chestnuts Everywhere" version)
- Walt Disney's Snow White Home Video release ["Someday My Prince Will Come"]
- Tu-Ka October and November 2001 Print Campaign
- Tu-Ka TS11 ("Recording studio" version) ["Dearest"]
- Tu-Ka December 2001 through March 2002 Print Campaigns
- Panasonic Lumix DMC-F7
- Panasonic Dockin' Style MD MJ50 ["Daybreak"]
- Panasonic D-Snap AV10 ["Daybreak"]
- Shibuya 109 Christmas 2001
2002
- Panasonic Winter Olympics 2002 Campaigns
- KOSE VISEE Super Volume ("Akuma" version) ["I am..."]
- Mister Donut ("Mister and Miss Donut" Series)
- Morinaga Hi-Chew ("Spaceship" version)
- Panasonic Lumix DMC-F1 ["Daybreak 'HAL's Mix 2002"]
- SEIKO Beat Club J Ayumi Hamasaki alarm clock
- Tu-Ka April and May 2002 Print Campaigns
- Morinaga Hi-Chew ("Airplane" version)
- KOSE VISEE Dolly Make ("Dolly Make" version) ["Naturally 'dolly remix'"]
- Panasonic 57MD ["Free & Easy"]
- Tu-Ka June 2002 Print Campaign
- KOSE VISEE Sexy Glossy ("Hikaru no Shower" version) ["July 1st"]
- Morinaga Hi-Chew ("Whale" version)
- Tu-Ka July and August 2002 Print Campaign
- Tu-Ka Polyphonic Ringtones ("ongaku ga atta, yokatta" version) ["HANABI"]
- Tu-Ka September and October 2002 Print Campaign
- Suntory BOSS ("Construction Site" version)
- Morinaga Petit Mont-blanc ("Ayu Rotates" version)
- Mister Donut Ayu Combo ("In Memoriam" version)
- Tu-ka November and December 2002 Print Campaign
- Panasonic Dockin' Style MD MJ55 ["everywhere nowhere"]
- Panasonic Lumix DMC-F1-FZ1 ["Heartplace"]
- Suntory BOSS ("Santa" version)
- Panasonic D-Snap AV30 ["Real me"]
- Fifth Season ["Real me"]
- Fifth Season ["Fly high"]
- Suntory BOSS ("Boxing" version)
2003
- Tu-Ka January 2003 Print Campaign
- KOSE VISEE Good Curl Mascara EX Super Long ("Invincible" version) ["WE WISH"]
- Tu-Ka February 2003 Print Campaign
- Morinaga Hi-Chew ("Tsuruno Ongaeshi" version)
- Suntory BOSS ("Wedding" version)
- Panasonic Lumix DMC-FZ1 ["RAINBOW"]
- Panasonic 77MD ["everlasting dream (remix)"]
- Morinaga Hi-Chew ("Flying Carpet" and "Go! Giant" versions)
- KOSE VISEE Sheer Gloss ("Mode Up AYU" version) ["ourselves"]
- Suntory BOSS ("Western" version)
- Suntory BOSS ("Duel" version)
- Panasonic D-Snap AS10 ["ANGEL'S SONG"]
- Panasonic Dockin' Style MD MJ57 ["No way to say"]
- Shibuya 109 Xmas Hero 109
2004
- Panasonic Lumix DMC-FX5-FX1 ["Because of you"]
- KOSE VISEE Dramatic Shape ("Kiss" version) ["Moments"]
- Panasonic Summer Olympics 2004 Campaigns
- Morinaga Hi-Chew ("Kiechau" version)
- Panasonic 700MD ["GAME"]
- Bunkamura The Museum New York Guggenheim Exhibition ["INSPIRE"]
- Morinaga Hi-Chew ("Umi de Kucchara" versions)
- Panasonic Lumix DMC-FX7 ["CAROLS"]
- Panasonic Dockin' Style MD MJ59 ["walking proud"]
- Panasonic D-Snap AS30 ["my name's WOMEN"]
- Suntory Friexenet ["White Christmas"]
2005
- Panasonic D-Snap Audio 710SD ["STEP you"]
- Panasonic Lumix DMC-FX8 ["alterna"]
- Camellia Diamond ["fairyland"]
- Panasonic Lumix DMC-FX9 ["Will"]
- ASH & DIAMONDS Limited Phone Strap
- Panasonic D-dock and D-Snap Audio ["Bold & Delicious"]
- Shibuya 109 Xmas Dear 109
2006
- Panasonic Lumix DMC-FX01 ["Ladies Night ~another night~"]
- Weider in Jelly ("Stomach" version)
- Panasonic D-Snap SD730v ["Beautiful Fighters"]
- Panasonic Lumix DMC-FX07 ["JEWEL"]
- Panasonic D-Snap SD800n and D-dock SX850 ["1 LOVE"]
- ASH & DIAMONDS Wallet
2007
- Panasonic Lumix DMC-FX30 ["part of Me"]
- Weider in Jelly ("Door" version)
- Weider in Jelly Multivitamin In ("Girl who loves vitamins" version)
- ayumi hamasaki x Hello Kitty x ASH & DIAMONDS Phone Straps
- Panasonic ayumi hamasaki x Hello Kitty x LUMIX DMC-FX30-W
- Panasonic Lumix DMC-FX33 ["talkin' 2 myself"]
- Tower Records Winter Sale
2008
- Panasonic Lumix DMC-FX35 ["Mirrorcle World"]
- Weider in Jelly ("Morning" version)
- Weider in Jelly Office Lady campaigns (Energy In, Protein In, and Fiber In)
- Weider in Jelly ("Summer" version)
- Wacoal 2008 Fall/Winter Campaign
- Panasonic Lumix DMC-FX37 ["GREEN"]
- Weider in Jelly ("Sports" version)
- Honda Zest Spark ("Spark" version) ["Sparkle"]
2009
- Wacoal 2009 Spring & Summer
- Panasonic Lumix DMC-FX40 ["NEXT LEVEL"]
- Rimmel London July 2009 (Sparkling Gradation Eyes)
- Panasonic Lumix DMC-FX60-ZX1 ["Sunset ~LOVE is ALL~"]
2010
- Honda Zest Spark ("Spark" version) ["Microphone"]
- Panasonic Lumix DMC-FX66-ZX3 ["Don't look back"]
- Rimmel London March 2003 (Forever Shape)
- Weider in Jelly ("Alien" versions)
- Rimmel London May 2010 (Nude Plump Lip Lacquer)
- Honda Zest Spark ("meCHIKARA" version) ["MOON"]
- Rimmel London August 2010 (Melty Glam Eyes)
- H.I.S. Qualita ["crossroad"]
- Sweet magazine ["Sweet Season"]
- Rimmel London October 2010 (Great Curl Volume Mascara)
- Softbank ("Ayu Washing Away" version)
- PEACH JOHN Spring 2011 ("ayumi hamasaki with PEACH JOHN")
2011
- Rimmel London February 2011 (Sweet Temptation)
- Aquascutum 160th Anniversary campaign
- ES-Cup "To All Kinds of People" and "Guitto Sizzle" versions
- Sweet Days Color Contact Lens
- Rimmel London September 2011 (Chocolat Sweet Eyes)
- Aquascutum x ayumi hamasaki Collaboration
- Rimmel London October 2011 (Peach Blush)
- Sweet Days A Eyelash
- LANDS OF Eden "Adam & Eve" campaign, with JUNO
- Sweet Days Royal Color Contact Lens
2012
- Rimmel London February 2012 (Butterfly Dream Eyes)
- PEACH JOHN Work Bra ["Party Queen"]
- LANDS OF Eden Spring/Summer 2012 campaign
- Rimmel London April 2012 (Soft Creamy Essence Rouge)
- LANDS OF Eden Kansai Store Opening campaign
- Sweet Days 1 Day Color Contact Lens
- Nissen Autumn catalog ["You & Me"]
- Rimmel London September 2012 (Latte Eyes)
- Everlife Sports ("Kojun sports" campaign) ["Wake me up"]
- Orico Card x ayumi hamasaki 2012 (Countdown Live 2012-2013 campaign)
2013
- Rimmel London February 2013 (New Colour)
- Rimmel London March 2013 (Great Curl Volume Long Mascara)
- GemCEREY Promessa
- GemCEREY ayumi hamasaki 15th Anniversary necklace
- ISM Salon Quality Hair Care - ayumi hamasaki 15th Anniversary Edition (Fresh Rose)
- Cote D'Azur Karaoke "A Room"
- ISM Salon Quality Hair Care - ayumi hamasaki 15th Anniversary Edition (Sugar Coconut)
2014
- Orico Card x ayumi hamasaki (Premium Showcase ~Feel the Love~ tour campaign)
2015
- SAMANTHA THAVASA Anniversary Campaign ["The Show Must Go On"]
- Orico Card x ayumi hamasaki (Countdown Live 2015-2016 campaign)
- La Perla 2015-2016 campaign
2016
- Calme D'or Summer 2016
- World wide FAMOUS Summer/Autumn 2016 ayumi hamasaki hat
- Tokyo Interior Furniture Co. ["TODAY"]
- Huis Ten Bosch Adult Journey Autumn Edition ["TODAY"]
- Clash of QUEENS
2017
- ISM Salon Quality Hair Care (Melia)
2018
- DEFEND PARIS x ayumi hamasaki Tokyo Pride collaboration
2023
- RHYTHM Skin Care R-FACE BFT Pack
- ayumi hamasaki 25th Anniversary SHIBUYA 109 Campaign
- Orico Card x ayumi hamasaki 25th Anniversary Mastercard
- McDonald's Heisei Burger ["Boys & Girls"]
- Gem Castle Yukizaki ayumi hamasaki 25th Anniversary Live Tour support
- Gem Castle Yukizaki ("A momentary dream, an eternal shine" version) ["Dearest"]
2024
- ayu x WORLD wide FAMOUS Special Collaboration T-Shirt
- ayu x Sailor Moon
- KEITA MARUYAMA x ayumi hamasaki T-Shirts