MTV The Super Dry Live 2004

MTV THE SUPER DRY LIVE was a short series of annual mutli-artist concert shows held each May between 2002 and 2005, sponsored by MTV Japan and Asahi Beer. Ayu was one of the featured artists appearing in the 2004 installment.

Admission was free to 10,000 people, chosen via lottery through Asahi Beer (if applicant was over 20 years of age) and MTV (if applicant was under 20). Some of the winners were given "platinum" tickets which included admission to the MTV Video Music Awards Japan 2004, in which Ayu also participated, the following day.

The theme of the concert series was "dream concert" and applicants trying to get tickets would submit their "dreams" for an ideal show among their requests; according to the official show report at superdry-mtv.com, it was a fan request to "see many of Ayu's costumes at once!" and this staging was the result of that:

• The "ourselves" costume is a color-changed version of the one used for the same song during ARENA TOUR 2003-2004 A, and would later be used again for BEST of COUNTDOWN LIVE 2006-2007 A.
• "SURREAL~evolution~SURREAL" would use a black outfit similar to what Ayu would wear later in the promotion video for "GAME," including a hat similar to what she wore in ARENA TOUR 03-04 during the same medley.
• For "Moments," Ayu used a new traditional red & gold kimono style costume similar to what she'd later wear for her performance of the same song at the 55th Kouhaku Utagassen.
• For "Greatful days" and "UNITE!", Ayu wore a bare-midriff white outfit with black flames & matching cowboy hat, originally worn during "Boys & Girls" and "UNITE!" during ARENA TOUR 03-04.

Infobox

Date: May 22, 2004; Start time: 5:10 PM

Location: Yoyogi National Stadium First Gymnasium

Price: Free (via lottery)

MC: MTV VJs Teppei and Fukuda

Ayu's Set List

1. ourselves
2. SURREAL～evolution～SURREAL
3. Moments
4. Greatful days
5. UNITE!

2004 Artists Appearing

• ayumi hamasaki
• Good Charlotte
• PE'Z (not initially announced)
• m-flo loves Who?
• Missy Elliott (not initially announced)
• Mary J Blige

Filming & Release

Not-for-sale DVD cover

The concert was never released on a home video format in full, however in early 2005, a promotional DVD was made available to people who purchased packs of Asahi beer at participating convenience stores. It included Ayu's performance of "ourselves" and two songs from m-flo's set.

The full show was probably broadcast on MTV Japan; Ayu's set was shown in full. The air date may have been May 28, 2004.

Photos

• 

  "ourselves"

More Photos appear in:

• TeamAyu A-Course website "Today's Photo" 129, 130, and 131 (May 22, 2004)
• TeamAyu Report vol.177 "MTV THE SUPER DRY LIVE 2004 Making" (July 1, 2004)
• TeamAyu magazine issue 13 (July 2004)
• Vivi "Ayu no DejiDeji Nikki Vol.48" (August 2004)

Links

Full video of Ayu's set (bilibili.com)

SuperDry-MTV.com (archived as of May 26, 2004)

AyuMuseum fansite page on MTV Super Dry Live

AyuMuseum's sources, via archive.org just in case:

Asahi Beer announcement of first round of ticket applications

Asahi Beer announcement of 2nd round of ticket applications

Barks.jp Show Report